Building Glasswall's Design Identity — Halo, Meteor & Documentation
Glasswall · 2021 – 2026
When I joined Glasswall, there was no unified design language. Over five years, I led the evolution of the company's digital product identity — from early wireframes to a coherent design system spanning three flagship products and a documentation ecosystem.
The Challenge
Glasswall's products had grown piecemeal across different teams. Inconsistent UI patterns, terminology that varied by product, and no shared component library made it difficult to scale design or create a coherent user experience across the portfolio.
My Approach
I worked closely with Marketing, Product, Engineering, Sales, and Customer Support to establish a shared visual and content language. This meant introducing Figma as the company's design tool — which engineering later said "revolutionized their work" — building out reusable components, defining UX writing standards, and guiding a complete redesign of the documentation site that opened the door to significant new contracts.